Blogs List
- All
- Sales
- Martech
- Marketing
- Lead-Generation
- Generative AI
- email-marketing
- Digital Transformation
- Demand Generation
- Data-Management
- Data Security
- B2B
Generative AI, a transformative form of artificial intelligence, has the power to create various forms of content, such as text, images, audio, and even synthetic data. Unlike older AI systems that follow set guidelines, generative AI relies on advanced neural networks to recognize patterns and structures in existing data, enabling it to produce new and original content, thereby revolutionizing business operations. Generative AI is rising fast and making...
In B2B marketing, success is all about connecting with valuable leads efficiently and effectively. Many traditional methods need help to achieve this, especially when businesses must stay relevant across different channels, tailor their outreach for particular accounts, and predict what clients might want. This is where the combination of Account-Based Marketing (ABM), Demand Generation, and Generative AI comes into play, forming a powerful alliance that boosts engagement, accuracy,...
Have you ever considered how marketing and sales can team up to turn what a company could achieve into what it earns? The answer lies in their alignment. By getting these two teams on the same page, you can reduce the costs of bringing in new customers, keep the sales pipeline busy, and create memorable customer experiences. Both marketing and sales are essential for business growth, but let’s...
Finding new customers can often feel like an insurmountable challenge for small businesses, akin to trying to catch a bolt of lightning. Even the most skilled marketing teams can fall into familiar pitfalls that drain their resources. But take heart—there’s a more effective approach waiting to be discovered! First things first, let’s clarify a crucial point. Demand generation and lead generation are not the same. Lead generation is...
The role of branding in B2B interactions has gained a level of significance like never before. A strong brand differentiates a company from its competitors and builds trust, credibility, and lasting relationships with clients and stakeholders. As technology continues to reshape industries, one innovation stands out for its transformative potential in B2B branding: Artificial Intelligence (AI). AI, a realm once confined to science fiction, has seamlessly integrated into...
LinkedIn has emerged as a powerful platform for B2B marketing, providing a unique opportunity for businesses to connect and build valuable relationships in the professional sphere. With its vast networking capabilities, LinkedIn offers unparalleled opportunities for businesses to establish their brand, generate leads, and foster valuable connections within the B2B space. It also helps understand the intricate and robust features to drive tangible results for businesses. This blog...
Marketing in today’s age cannot take a single breath without data, rather, appropriate data. But what makes data irreplaceable, and how can we create a data repository that facilitates, expedites, and improves your customer outreach and marketing comprehensively? In this blog, we have listed the WHYs and HOWs of data as the new oil in the marketing space. The WHYs Data Is Unbiased One of the primary reasons...
Demand generation is the process of creating and nurturing interest in your products/services among your target audience. It involves a mix of marketing strategies and tactics that aim to attract, engage, and convert prospects into customers. But how do you allocate your budget for demand generation in 2023? How do you balance investing in brand awareness, lead generation, lead nurturing, and customer retention? How do you measure your...
You already use videos as a marketing medium; you don’t need me to tell you how they work or how effective they are. However, you need to know about video-first marketing, what it is, how different it is from traditional video marketing, and why it’s effective now. Let’s break down video-first marketing from different angles. Video Marketing vs. Video-first Marketing Simply put, video marketing is when you use...
Recent Blogs
- All Posts
- Account-Based Marketing (ABM)
- Advertising
- AI & ML
- AI in Automation
- AI in Hardware
- AI in Marketing
- AI in SEO
- AI Innovation
- AI Technology
- AI-Based Customer Experience (CX)
- Analytics
- Artificial-Intelligence
- Audience-Data
- Augmented Reality
- Automation
- B2B
- B2B Data Management
- Blog
- Brand Marketing
- Brand Safety
- Business
- Business Intelligence
- C-Suites
- Cloud Computing
- collaboration
- communications
- Content Marketing
- Customer Engagement
- Customer Experience
- Customer Intelligence
- Customer Journey
- Customer Support
- customer-experience-management
- Cybersecurity
- Data Privacy
- Data Security
- Data-Management
- Demand Generation
- Digital Asset Management
- Digital Marketing
- Digital Transformation
- Email Marketing
- email-marketing
- Employee Benefits
- Employee Wellness
- Employee-Engagement
- Finance
- Generative AI
- hide
- HR
- HR Information Systems (HRIS
- HRTech
- Human Resources
- Influencer Marketing
- insights
- IT
- Lead-Generation
- Legal
- Machine Learning
- Marketing
- Marketing Automation
- Martech
- Paid Media
- Predictive Analytics
- Public Relations
- Sales
- search-engine-optimization
- SEO (Search Engine Optimization)
- Small & Medium Enterprises (SMEs)
- Social Media Marketing
- social-media
- Supply Chain & Logistics
- Technology
- User Connectivity
- Video Advertising
- Virtual Reality
- Workforce Management
- Workplace Management
- Back
- Brand Management
- Back
- Compliance
- Back
- Cyberthreat
Explore the intersection of business technology with our publications on MarTech, HRTech, and AI.
Our publications feature exclusive content, from in-depth news, interviews, and video podcasts with C-suite executives. Get the inside track on what’s shaping the future of business, technology, and innovation.
Explore the intersection of business technology with our publications on MarTech, HRTech, and AI.
Our publications feature exclusive content, from in-depth news, interviews, and video podcasts with C-suite executives. Get the inside track on what’s shaping the future of business, technology, and innovation.
Are you an employer? Give your teams freedom and choice. Our simple subscriptions give businesses a way to create a flexible, inclusive, comprehensive, engaging & cost-effective support programme.
Are you an employer? Give your teams freedom and choice. Our simple subscriptions give businesses a way to create a flexible, inclusive, comprehensive, engaging & cost-effective support programme.