“In preparing for battle I have always found that plans are useless, but planning is indispensable.” — Dwight D. Eisenhower In the …
Blogs List
For decades, marketers relied on the classic funnel model—awareness, interest, consideration, intent, and action. It offered structure, measurability, and a seemingly logical …
Crisis management has changed a lot. Previously, it was all about having a good plan to handle a recall, scandal, or public …
As we advance further into the AI-powered 2020s, social media stands at a crossroads. Down one road we march into a dazzling …
In today’s changing digital world, social media is no longer a networking site—it is an economic giant. Advertisers pump billions of dollars …
Artificial Intelligence is transforming marketing automation, fundamentally changing the way businesses interact with customers. Through leveraging AI’s strengths, businesses are able to …
Internet ads are everywhere—showing up on websites, social media, and even your favourite mobile apps. But imagine my telling you that some …
Imagine this you invest your time and money in online advertising strategically, expecting great returns, only to find that cybercriminals have taken …
The AI Apocalypse? Not Yet! AI is Revolutionizing Public Relations Public Relations has always been about telling great stories, establishing brand reputation, …
Salesforce, the global leader in CRM, continues to innovate and expand its ecosystem in 2025. As businesses increasingly depend on digital transformation, …
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