Public Relations

Why Thought Leadership is the New Cornerstone of Modern PR

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“How long has it been since you ever blindly trusted a brand because they ran an ad?” If it took you more than a few seconds to come up with an answer, you’re already witnessing the change. In the era of information overload, PR isn’t merely a matter of broadcasting brand news via press releases or media stunts anymore. It’s now about gaining attention on the basis of trust, insight, and authority. Step forward thought […]

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How AI is Used in Public Relations ?

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The AI Apocalypse? Not Yet! AI is Revolutionizing Public Relations Public Relations has always been about telling great stories, establishing brand reputation, and crisis management like a pro. But with Artificial Intelligence entering the picture, it’s getting really interesting. AI is no longer some sci-fi buzzword of the future—it’s here, it’s mighty, and it’s revolutionizing how PR professionals do their job. So, should PR professionals be concerned? Is AI taking their jobs? Not quite! Imagine

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