Author name: Swastika Singha

Automation vs Personalization: Finding the Right Balance in Customer Experience

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Alright, let’s get real for a second. Automation? Wildly convenient. But, when you lean in too hard, suddenly your brand’s got the personality of that kid in school who just repeats what everyone else says. Not smart at all. And personalization? Everybody’s obsessed with it. Marketers talk about it like it’s the Holy Grail. But scaling personalization without setting the world on fire? Feels like spinning plates on a tightrope with caffeine jitters. Looks cool,

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Marketing Automation Trends Redefining 2025

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With AI-in-everything being the norm these days, marketing automation has evolved from taskmaster to master strategist. While 2024 was about keeping pace with customer expectations, 2025 is about being three steps ahead with the aid of some pretty intelligent (and increasingly sympathetic) machines. Marketing automation these days is not merely about time-saving or automating dull, repeat tasks. It’s about developing marketing that thinks, learns, and—dare we say it—feels. The trends redefining this space in 2025

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Why Thought Leadership is the New Cornerstone of Modern PR

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“How long has it been since you ever blindly trusted a brand because they ran an ad?” If it took you more than a few seconds to come up with an answer, you’re already witnessing the change. In the era of information overload, PR isn’t merely a matter of broadcasting brand news via press releases or media stunts anymore. It’s now about gaining attention on the basis of trust, insight, and authority. Step forward thought

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How to De-risk B2B GTM Strategy with Microtargeting

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Going B2B go-to-market is like going on stage without a script—there’s enthusiasm, but plenty of uncertainty. Make a wrong step, and you risk months of effort, budget down the drain, or even worse, lost business. Here’s the reality: the B2B market is complex. Your customers are not one, homogenous audience. They are varied individuals, each with their own pain points, motivations, and timelines. And yet, so many GTM strategies still address them as one-size-fits-all audiences.

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