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Content Syndication vs. Direct Outreach in ABM: Finding the Right Balance

In Account-Based Marketing also known as ABM, the question that typically lingers is: “Do I syndicate content to increase my reach, or do I dive deep with direct outreach to build solid relationships?” If you’ve ever found yourself in a dilemma about the two, you’re not alone. Both have their advantages, but the real challenge lies in deciding how to strike the balance to make your ABM efforts truly effective. Let’s break it down. With

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Why Scripted BANT Fails—and How to Fix It in Your Sales Training

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“In preparing for battle I have always found that plans are useless, but planning is indispensable.” — Dwight D. Eisenhower In the high-pressure realm of B2B selling, few models have had a longer ride than BANT—Budget, Authority, Need, and Timeline. Created by IBM back in the 1960s, BANT was an evolutionary model for its day: a system to qualify leads rapidly and systematically. Yet years down the line, as sales discussions have become more sophisticated

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Why Great Campaigns Fail Without a Strategic Foundation

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“Good tactics can save even the worst strategy. Bad tactics will destroy even the best strategy.”— George S. Patton You’ve poured creative energy into it. The messaging is on point. The visuals pop. The call to action is sharp. Paid channels are lined up. And yet — the campaign flops. It doesn’t drive the expected leads. Conversions are dismal. The engagement is underwhelming. Now the big question echoes through the team: What went wrong? Here’s

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People Aren’t Funnels: Relearning Human Behavior in Marketing

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For decades, marketers relied on the classic funnel model—awareness, interest, consideration, intent, and action. It offered structure, measurability, and a seemingly logical path from stranger to customer. But here’s the catch: real people don’t think, feel, or behave like that. We’re not widgets in a machine. We’re unpredictable, emotional, distracted, and messy. We don’t go through steps. We wander, circle back, give up, come back. That’s why today, intelligent marketers are taking a step back

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Content Syndication vs. Direct Outreach in ABM: Finding the Right Balance

Why Scripted BANT Fails—and How to Fix It in Your Sales Training

Why Great Campaigns Fail Without a Strategic Foundation

People Aren’t Funnels: Relearning Human Behavior in Marketing

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