Author name: Swastika Singha

Crisis Management 2.0: Converting Crisis into Opportunity

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Crisis management has changed a lot. Previously, it was all about having a good plan to handle a recall, scandal, or public relations mishap. The strategy was reactive reacting after a crisis struck. But now, with the speed at which information travels, this reactive approach is no longer sufficient. A crisis can grow from a minor problem to a complete disaster within minutes. Now, it’s all about being prepared and responsive the instant the first

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Social Media Trends 2024: AI vs. Authenticity in a Hyper-Digital Age

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As we advance further into the AI-powered 2020s, social media stands at a crossroads. Down one road we march into a dazzling realm of algorithmic efficacy, automated creativity, and hyper-personalized content fueled by artificial intelligence. Down the other we are called to human connection, unvarnished reality, and a growing appetite for authenticity in an increasingly synthetic-seeming world. But this isn’t a simple fork in the road—it’s more of a convergence zone. We’re not choosing between

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10 Powerful Strategies to Improve Website Conversion

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The net is congested with traffic. More than 5.4 billion individuals access the internet every day, yet the majority of websites only persuade less than 2% of visitors. That’s 98% of your hard work possibly leaving with none of the action—no sign-ups, no buying, no downloads. Improving website conversions isn’t about guesswork. It’s a science—an intricate dance between psychology, design, technology, and timing. In this blog, we’ll dive deep into 10 evidence-based strategies to skyrocket

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AI, Advertising, and Authenticity: The Battle for Social Media Bots

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In today’s changing digital world, social media is no longer a networking site—it is an economic giant. Advertisers pump billions of dollars into campaigns on social media, using platforms such as Facebook, Instagram, Twitter, and TikTok to find prospects. But as AI expands, there’s another danger—social media bots. These AI-based bots, designed to behave human-like, obscure the line between real interaction and manipulation. The question remains: Can brands actually measure social media success if fake

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