Author name: Swastika Singha

The Rise of AI in Marketing Automation: How Technology is Redefining Engagement?

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Artificial Intelligence is transforming marketing automation, fundamentally changing the way businesses interact with customers. Through leveraging AI’s strengths, businesses are able to provide customized experiences, forecast consumer actions, and optimize marketing campaigns with unprecedented accuracy. This revolution is not only increasing efficiency but is also revolutionizing the nature of customer interaction. AI allows marketers to automate workflows, eliminate manual touch points, and adopt deep learning algorithms to recognize emerging trends, thus granting businesses a competitive

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How AI is Impacting Marketing Agency Pricing?

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Artificial intelligence transformed the marketing universe at a pace faster than lightning, bringing with it automation, predictive analytics, and personalization to unprecedented levels. While AI has enhanced effectiveness and efficiency, it has also given rise to new challenges for marketing agencies, particularly in terms of pricing their offerings. Conventional pricing models are being turned on their head, forcing agencies to think anew in a bid to be profitable and competitive. Since AI is constantly changing,

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Malvertising: The Dark Side of Digital Ads

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Internet ads are everywhere—showing up on websites, social media, and even your favourite mobile apps. But imagine my telling you that some of those seemingly harmless ads were really digital landmines, waiting to hijack your device. That’s the world of malvertising—a sneaky, insidious cyber menace that’s hiding in plain sight globally. If you’ve ever clicked on an ad and found your screen flooded with dodgy pop-ups, fake virus notices, or even ransomware threats, then you’ve

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Malvertising: How To Protect Your Brand’s Reputation from This Growing Threat

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Imagine this you invest your time and money in online advertising strategically, expecting great returns, only to find that cybercriminals have taken over your ads. Rather than sending traffic to your brand, these ads ensnare users in a malware hell. This is the reality of malvertising—where innocuous-looking online advertisements become instruments of cyber deception. Malvertising is not a mere annoyance; it’s a severe blow to your brand’s reputation, customer confidence, and web security. It opens

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