Author name: Swastika Singha

How Call to Action Buttons Improve Website Conversions?

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Wondered how certain sites manage to get so many conversions and why others are stuck in limbo? The reality lies within a modest, but powerful feature—Call to Action buttons. A well-designed and tastefully positioned CTA can make the difference between a one-time visitor and an old client who keeps returning. Whether it is a simple “Sign Up,” “Buy Now,” or “Download Free Guide,” CTAs lead people to do what you want them to do. CTAs

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How AI is Used in Public Relations ?

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The AI Apocalypse? Not Yet! AI is Revolutionizing Public Relations Public Relations has always been about telling great stories, establishing brand reputation, and crisis management like a pro. But with Artificial Intelligence entering the picture, it’s getting really interesting. AI is no longer some sci-fi buzzword of the future—it’s here, it’s mighty, and it’s revolutionizing how PR professionals do their job. So, should PR professionals be concerned? Is AI taking their jobs? Not quite! Imagine

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A Comprehensive List of All Salesforce Products for 2025

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Salesforce, the global leader in CRM, continues to innovate and expand its ecosystem in 2025. As businesses increasingly depend on digital transformation, Salesforce offers a comprehensive suite of products designed to streamline operations, enhance customer engagement, and drive revenue growth. From AI-powered automation to seamless data integration, Salesforce ensures that businesses of all sizes have the tools they need to thrive in a competitive landscape. With the growing adoption of artificial intelligence, automation, and analytics,

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AI-Powered Popups That Drive Engagement and Conversions Without Annoying Users

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Popups have long been a staple in digital marketing, but their reputation isn’t exactly stellar. Many users find them intrusive, annoying, and disruptive. However, with the advent of artificial intelligence, popups are undergoing a transformation. AI-powered popups are smarter, more intuitive, and better at driving engagement without frustrating users. The Evolution of Popups in Digital Marketing Popups first emerged as a marketing tool to capture user attention, promote special offers, and drive conversions. However, early

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