The Evolution of Marketing Automation: From Database Marketing to AI-Driven Success

Marketing automation has transformed over time. It started as an essential tool for handling simple tasks but has become a vital system that drives everything from email campaigns to detailed customer experiences. This blog will explore the marketing automation journey, its significance in today’s world, and what lies ahead for this remarkable technology. What is Marketing Automation? Marketing automation is all about using software to handle marketing chores that repeat often, like sending out emails,

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