Why Scripted BANT Fails—and How to Fix It in Your Sales Training
“In preparing for battle I have always found that plans are useless, but planning is indispensable.” — Dwight D. Eisenhower In the high-pressure realm of B2B selling, few models have had a longer ride than BANT—Budget, Authority, Need, and Timeline. Created by IBM back in the 1960s, BANT was an evolutionary model for its day: a system to qualify leads rapidly and systematically. Yet years down the line, as sales discussions have become more sophisticated
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