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Your marketing team is running a campaign. The ads get clicks, the landing page attracts attention, and visitors fill out forms. Yet, weeks later, sales teams give feedback that the leads are not converting to opportunities. Despite the form submissions, it doesn’t lead to conversion. Tracking form fills alone limits conversion because it overlooks how prospects interact with your brand. For example, a prospect might download a whitepaper...
Your sales team is chasing a high-profile account. The company perfectly fits your ICP, but at the peak moment, it stalls. What happened? The answer lies in timing. You focus on accounts that are showing strong purchase signals. But by that stage, your competitors are already in the conversation, and the window of opportunity has shrunk. However, spotting interest much earlier is possible due to early-stage intent data. ...
Your sales team is reaching out to prospects who aren’t ready to buy, while your marketing team is running campaigns that don’t resonate with the right audience. The result? Missed opportunities, wasted resources, and misaligned vision. But if both teams work together, you can target prospects with the help of AI-powered intent data. What makes AI-powered intent data so compelling? It can detect signals across content engagement, keyword...
With the evolving B2B landscape, every marketing dollar is under scrutiny. Every dollar spent needs to justify its return, and the allocated budget can make or break campaigns. Conducting a cost comparison of marketing strategies is necessary to maximize ROI. Many organizations absorb “leakage costs” such as duplicated creative production, uncoordinated media buys, and inconsistent brand positioning that weakens trust. A thorough comparison helps to understand how the...
Your team wraps up a multi-channel campaign with ads to email sequences to social media promotions. Campaigns were launched, teams were aligned, and execution was flawless. But when asked in a meeting, “What did we get out of it?” Suddenly, the room becomes quiet. Integrated marketing campaigns span multiple channels, tools, and teams. However, if you are not tracking your integrated campaigns, it can be challenging to...
Your sales team is running an email outreach campaign, your social media manager is testing out a new brand tone, and your content team published a blog but did not promote it. Meanwhile, your paid media agency is promoting a different message. Everyone is working, but not together. The result? Mixed signals to your audience, lower ROI, and missed opportunities. An integrated marketing approach helps your marketing ecosystem...
Your marketing team has launched a webinar campaign. The social media manager posts about it twice. The email team sends an invite to a list of prospects. Meanwhile, your content team pushed out a blog post that is not relevant to the webinar campaign, and sales were not informed. As a result, attendance is low, leads are unqualified, and sales don’t follow up. One-off campaigns create no real...
Your marketing team just wrapped up a big campaign. The landing page saw thousands of visits, the whitepaper was downloaded multiple times, and your CRM is now packed with “leads.” But when sales pick up the phone, it is nothing but disappointment. They only hear, “I don’t recall anything” or “I am not the right person to decide”. Demand generation is the riskiest of investments if operated in...
A customer scrolls past your LinkedIn ad, which is relevant to the pain points of a problem they have been researching. A week later, they read a blog on the website and downloaded a whitepaper. Then, a few days later, they attend a webinar, and after a personalized demo, they accept your offer. The entire scenario is the result of a well-orchestrated, full-funnel demand engine. In today’s landscape,...
A B2B company launches a product in early 2025. The market is competitive, and buyers are informed with a long sales cycle. Despite well-executed campaigns, leads are dropping off at various stages of the funnel. The marketing team is pushing campaigns, but the pipeline isn’t working. The sales team is chasing cold leads, unsure of the buying intent. What is missing? A Full-Funnel Demand Generation engine. In...
47% of buyers engage with 3–5 pieces of content before ever speaking to a salesperson. That means nearly half of your prospects actively research, compare, and form opinions long before your sales team starts the conversation. It is crucial to detect early buying signals and engage prospects. Intent data helps you understand where your buyer is in their journey and how to engage them. But here’s the catch:...
Your sales team is chasing leads through cold emails, outreach, and nurturing campaigns. Meanwhile, your competitor uses intent data to close a deal on your radar. The difference? They acted on real-time buying signals while your team followed traditional conversion methods. B2B buyers don’t go through a linear funnel, and competition is fierce. Through signal-driven GTM strategies, you bring momentum to your pipeline through high-intent prospects. Pipeline velocity...
A sales executive in a tech company receives an inbound inquiry from a prospect. The prospect already knows about your product, has read your case studies, compared your pricing, and even follow your company on LinkedIn. When they reach out, they’re practically halfway through the purchase decision. It is the understanding of buying signals. In today’s landscape, a buyer’s journey starts before the sales call. Today’s B2B buyers...
You are running a B2B campaign focused on generating leads. You are seeking 5% buyers who are ready to purchase right now. These are the buyers who fill out forms, request demos, or are ready to sign a contract. But we overlook the rest, the 95% who can become opportunities, not ready to buy but can be pursued. This is the concept of the 95 -5 rule in...
Going B2B go-to-market is like going on stage without a script—there’s enthusiasm, but plenty of uncertainty. Make a wrong step, and you risk months of effort, budget down the drain, or even worse, lost business. Here’s the reality: the B2B market is complex. Your customers are not one, homogenous audience. They are varied individuals, each with their own pain points, motivations, and timelines. And yet, so many GTM...
“In preparing for battle I have always found that plans are useless, but planning is indispensable.” — Dwight D. Eisenhower In the high-pressure realm of B2B selling, few models have had a longer ride than BANT—Budget, Authority, Need, and Timeline. Created by IBM back in the 1960s, BANT was an evolutionary model for its day: a system to qualify leads rapidly and systematically. Yet years down the line,...
“Good tactics can save even the worst strategy. Bad tactics will destroy even the best strategy.”— George S. Patton You’ve poured creative energy into it. The messaging is on point. The visuals pop. The call to action is sharp. Paid channels are lined up. And yet — the campaign flops. It doesn’t drive the expected leads. Conversions are dismal. The engagement is underwhelming. Now the big question echoes...
For decades, marketers relied on the classic funnel model—awareness, interest, consideration, intent, and action. It offered structure, measurability, and a seemingly logical path from stranger to customer. But here’s the catch: real people don’t think, feel, or behave like that. We’re not widgets in a machine. We’re unpredictable, emotional, distracted, and messy. We don’t go through steps. We wander, circle back, give up, come back. That’s why today,...
The net is congested with traffic. More than 5.4 billion individuals access the internet every day, yet the majority of websites only persuade less than 2% of visitors. That’s 98% of your hard work possibly leaving with none of the action—no sign-ups, no buying, no downloads. Improving website conversions isn’t about guesswork. It’s a science—an intricate dance between psychology, design, technology, and timing. In this blog, we’ll dive...
Artificial intelligence transformed the marketing universe at a pace faster than lightning, bringing with it automation, predictive analytics, and personalization to unprecedented levels. While AI has enhanced effectiveness and efficiency, it has also given rise to new challenges for marketing agencies, particularly in terms of pricing their offerings. Conventional pricing models are being turned on their head, forcing agencies to think anew in a bid to be profitable...
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