Introduction Digital marketers face constant pressure to be ahead of the curve and stay on top of emerging trends and best practices, all while delivering exceptional customer campaigns to market. Unfortunately, marketers are often not set up with the right tools and practices to keep pace with the speed of digital, leading to common frustrations. Teams use multiple disparate tools and processes to launch, manage, and track campaign performance. Precious time is spent switching between these different tools and manually piecing together data to create, optimize, and report on campaigns, significantly slowing down the marketing process.