Introduction

Imagine a joyful world where creative production runs perfectly. A creative brief requesting visuals for a new campaign comes in. Everything your team needs to get started is there, from target audience to deadlines to mood boards. The project moves swiftly. Goals are decided. Everyone understands their role. Work is organized and easily accessible, with versions and discussions stored for future use and improvement. Stakeholder feedback is captured and addressed.

The campaign is delivered on time, the work is impressive, and the stakeholders’ expectations have been exceeded. You nailed it.

Some creatives may call this a miracle, but this level of organization, efficiency, and execution is known as operational excellence — and it’s possible.

When an organization reaches operational excellence, execution is flawless, from scoping and ideation to collaboration and final delivery. The end result is a win for the team, for the company, and most importantly for the customers.