In 2023, about half of retailers plan to spend more on improving customer experience and retaining existing customers. It’s no surprise with the rising cost of digital advertising, shrinking e-commerce margins due to increased logistics costs, and a high chance for a recession in the US and other markets. Creating a post-purchase experience that inspires confidence in your brand and fosters customer relationships will be crucial to keep e-commerce shoppers coming back to you through the bumpy year ahead.

Looking at the best of the best experiences across 700+ brands that partner with parcelLab, we’ve put together a list of 10 tips on how e-tailers can customize branded tracking pages for better engagement and repeat purchasing.