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Marketing Essentials: Solving 5 Critical Dilemmas Facing the Modern Digital Marketer

Marketing Essentials: Solving 5 Critical Dilemmas Facing the Modern Digital Marketer Introduction Digital marketers face constant pressure to be ahead of the curve and stay on top of emerging trends and best practices, all while delivering exceptional customer campaigns to market. Unfortunately, marketers are often not set up with the right tools and practices to keep pace with the speed of digital, leading to common frustrations. Teams use multiple disparate tools and processes to launch,

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How to Build Branded Tracking Pages that Convert

How to Build Branded Tracking Pages that Convert In 2023, about half of retailers plan to spend more on improving customer experience and retaining existing customers. It’s no surprise with the rising cost of digital advertising, shrinking e-commerce margins due to increased logistics costs, and a high chance for a recession in the US and other markets. Creating a post-purchase experience that inspires confidence in your brand and fosters customer relationships will be crucial to

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A Creative Approach to In-App Advertising

A Creative Approach to In-App Advertising Say no to bad ads For many people, the day starts with picking up their smartphone—whether it’s to turn off their alarm, check the weather, read emails or log into their favorite game to get a few minutes of play in before they get out of bed. According to InMobi, Americans spend 4.5 hours a day using mobile apps, and 79% of all digital interactions occur within the mobile

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The marketer’s website

The marketer’s website Marketers have one of the hardest responsibilities — the task of managing and optimizing a website that positions the entire business for success.  Speed to market is often *the* competitive advantage for modern businesses — and any slowdown can have a ripple effect on your whole organization. Our new ebook explains how no-code empowers marketing teams to truly own the website, including The benefits of building with visual tools The savings no-code

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