A Creative Approach to In-App Advertising

Say no to bad ads

For many people, the day starts with picking up their smartphone—whether it’s to turn off their alarm, check the weather, read emails or log into their favorite game to get a few minutes of play in before they get out of bed.

According to InMobi, Americans spend 4.5 hours a day using mobile apps, and 79% of all digital interactions occur within the mobile ecosystem. And don’t forget about video: 75% of global video is watched on mobile devices. Clearly, mobile apps are where it’s at.