Marketing in today’s age cannot take a single breath without data, rather, appropriate data. But what makes data irreplaceable, and how can we create a data repository that facilitates, expedites, and improves your customer outreach and marketing comprehensively? In this blog, we have listed the WHYs and HOWs of data as the new oil in the marketing space. The WHYs Data Is Unbiased One of the primary reasons to leverage data for customer outreach is

Demand generation is the process of creating and nurturing interest in your products/services among your target audience. It involves a mix of marketing strategies and tactics that aim to attract, engage, and convert prospects into customers. But how do you allocate your budget for demand generation in 2023? How do you balance investing in brand awareness, lead generation, lead nurturing, and customer retention? How do you measure your demand generation efforts’ return on investment (ROI)?

You already use videos as a marketing medium; you don’t need me to tell you how they work or how effective they are. However, you need to know about video-first marketing, what it is, how different it is from traditional video marketing, and why it’s effective now. Let’s break down video-first marketing from different angles. Video Marketing vs. Video-first Marketing Simply put, video marketing is when you use videos to promote your brand and offerings;