B2B

Your sales team is chasing leads through cold emails, outreach, and nurturing campaigns. Meanwhile, your competitor uses intent data to close a deal on your radar. The difference? They acted on real-time buying signals while your team followed traditional conversion methods.   B2B buyers don’t go through a linear funnel, and competition is fierce. Through signal-driven GTM strategies, you bring momentum to your pipeline through high-intent prospects. Pipeline velocity tells you how quickly your prospects move

A sales executive in a tech company receives an inbound inquiry from a prospect. The prospect already knows about your product, has read your case studies, compared your pricing, and even follow your company on LinkedIn. When they reach out, they’re practically halfway through the purchase decision. It is the understanding of buying signals.   In today’s landscape, a buyer’s journey starts before the sales call. Today’s B2B buyers are well-informed, do their research, and then

Stepping into a leadership role is a significant achievement. It brings excitement but can also feel daunting, especially when facing various issues—big or small. A key skill you’ll need to grow as a leader is solving problems effectively. This skill is essential for guiding your team through tough times, maintaining trust, and ensuring progress. Here’s a straightforward set of steps to help you, as a new leader, approach problems with confidence and clarity: Grasp the