Paramita Patra, Author at Edge Linking

Beyond Logos: AI’s Impact on B2B Brand Identity and Equity

The role of branding in B2B interactions has gained a level of significance like never before. A strong brand differentiates a company from its competitors and builds trust, credibility, and lasting relationships with clients and stakeholders. As technology continues to reshape industries, one innovation stands out for its transformative potential in B2B branding: Artificial Intelligence (AI). AI, a realm once confined to science fiction, has seamlessly integrated into various aspects of businesses. Its impact on

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Large Language Models and their Role in Business Growth

Large language models (LLMs) have emerged as game changers in the business landscape. These advanced AI algorithms can understand, generate, and process human language with remarkable precision and sophistication. By understanding the potential applications of LLMs, businesses can gain the upper hand over competition. They have become invaluable tools for organizations seeking to enhance their operations and engage customers. This blog explores the role of large language models in business growth and explains how LLMs

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Essentials of LinkedIn B2B Marketing

LinkedIn has emerged as a powerful platform for B2B marketing, providing a unique opportunity for businesses to connect and build valuable relationships in the professional sphere. With its vast networking capabilities, LinkedIn offers unparalleled opportunities for businesses to establish their brand, generate leads, and foster valuable connections within the B2B space. It also helps understand the intricate and robust features to drive tangible results for businesses.  This blog aims to provide essential insights and strategies

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