Beyond Logos: AI’s Impact on B2B Brand Identity and Equity
The role of branding in B2B interactions has gained a level of significance like never before. A strong brand differentiates a company from its competitors and builds trust, credibility, and lasting relationships with clients and stakeholders. As technology continues to reshape industries, one innovation stands out for its transformative potential in B2B branding: Artificial Intelligence (AI). AI, a realm once confined to science fiction, has seamlessly integrated into various aspects of businesses. Its impact on
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