Author name: Paramita Patra

Your marketing team publishes a whitepaper. You’ve spent weeks on the message, visuals, and aligning it with your brand narrative. But when it’s time to push it out onto the market, the results are not as expected. Some channels outperform, while others fall short of expectations. Leads trickle in, but not from the right audiences. Despite having great content, reach, and relevance, they fall short.   Content is no longer about creation; it’s about how you

Your marketing team launches an asset tailored to your target market. It gets published across multiple syndication channels, reaching prospects. But when the leads start coming in, most of them are not interested. The result? A wasted investment in distribution and a frustrated sales team chasing cold leads.    Traditional content syndication focuses on broad reach. While it creates visibility, it often falls short in delivering qualified leads. In B2B, you don’t need more leads;

Your marketing team creates a whitepaper, loaded with insights and strategies for your target audience. You use content syndication to distribute. Downloads start rolling, but when your sales team begins outreach, many don’t have interest in your solution. The campaign results in wasted resources and fails to generate revenue.   The absence of intent signals becomes a dealbreaker in content syndication. Without understanding who is actively in the buying journey, you’re casting a wide net into

Your sales team is following up on leads generated from a campaign. The quarter closes with a favorable win rate, but the pipeline for the next quarter is thin. This is the trap most B2B organizations fall into, over-focusing on the 5% of in-market buyers, while neglecting the 95% who aren’t ready yet but will be in the future.   A revenue engine needs both today’s demand and tomorrow’s opportunities. The 5% demand keeps your pipeline,