With the evolving B2B landscape, every marketing dollar is under scrutiny. Every dollar spent needs to justify its return, and the allocated budget can make or break campaigns.   Conducting a cost comparison of marketing strategies is necessary to maximize ROI. Many organizations absorb “leakage costs” such as duplicated creative production, uncoordinated media buys, and inconsistent brand positioning that weakens trust. A thorough comparison helps to understand how the reallocation of budget toward an approach can

Your marketing team has launched a webinar campaign. The social media manager posts about it twice. The email team sends an invite to a list of prospects. Meanwhile, your content team pushed out a blog post that is not relevant to the webinar campaign, and sales were not informed. As a result, attendance is low, leads are unqualified, and sales don’t follow up.   One-off campaigns create no real momentum. They confuse the buyer, frustrate sales,