Author name: Paramita Patra

Your team wraps up a multi-channel campaign with ads to email sequences to social media promotions. Campaigns were launched, teams were aligned, and execution was flawless. But when asked in a meeting, “What did we get out of it?” Suddenly, the room becomes quiet.        Integrated marketing campaigns span multiple channels, tools, and teams. However, if you are not tracking your integrated campaigns, it can be challenging to justify the investment to leadership. By tracking

Your sales team is running an email outreach campaign, your social media manager is testing out a new brand tone, and your content team published a blog but did not promote it. Meanwhile, your paid media agency is promoting a different message. Everyone is working, but not together. The result? Mixed signals to your audience, lower ROI, and missed opportunities.    An integrated marketing approach helps your marketing ecosystem work in harmony. From content and email