Author name: Paramita Patra

How to Build a Full-Funnel Demand Engine

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A customer scrolls past your LinkedIn ad, which is relevant to the pain points of a problem they have been researching. A week later, they read a blog on the website and downloaded a whitepaper. Then, a few days later, they attend a webinar, and after a personalized demo, they accept your offer.   The entire scenario is the result of a well-orchestrated, full-funnel demand engine.   In today’s landscape, prospects don’t decide to purchase after watching

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Why Full-Funnel Demand Engine Matters in 2025?

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A B2B company launches a product in early 2025. The market is competitive, and buyers are informed with a long sales cycle. Despite well-executed campaigns, leads are dropping off at various stages of the funnel. The marketing team is pushing campaigns, but the pipeline isn’t working. The sales team is chasing cold leads, unsure of the buying intent. What is missing? A Full-Funnel Demand Generation engine.    In 2025, buyers want value, relevance, and experience

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Red Flags in B2B Intent Data: What Critical Buying Signals Are You Missing

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47% of buyers engage with 3–5 pieces of content before ever speaking to a salesperson. That means nearly half of your prospects actively research, compare, and form opinions long before your sales team starts the conversation. It is crucial to detect early buying signals and engage prospects. Intent data helps you understand where your buyer is in their journey and how to engage them.   But here’s the catch: intent data is not equal, and missing

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How Signal-Driven GTM Strategies Improve Pipeline Velocity

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Your sales team is chasing leads through cold emails, outreach, and nurturing campaigns. Meanwhile, your competitor uses intent data to close a deal on your radar. The difference? They acted on real-time buying signals while your team followed traditional conversion methods.   B2B buyers don’t go through a linear funnel, and competition is fierce. Through signal-driven GTM strategies, you bring momentum to your pipeline through high-intent prospects. Pipeline velocity tells you how quickly your prospects move

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