Author name: Paramita Patra

Buying Signals: What B2B Buyers Are Doing Before They Talk to You

/ /

A sales executive in a tech company receives an inbound inquiry from a prospect. The prospect already knows about your product, has read your case studies, compared your pricing, and even follow your company on LinkedIn. When they reach out, they’re practically halfway through the purchase decision. It is the understanding of buying signals.   In today’s landscape, a buyer’s journey starts before the sales call. Today’s B2B buyers are well-informed, do their research, and then

Buying Signals: What B2B Buyers Are Doing Before They Talk to You Read More »

The 95-5 Rule: Why 95% B2B Buyers are Equally Important

/ /

You are running a B2B campaign focused on generating leads. You are seeking 5% buyers who are ready to purchase right now. These are the buyers who fill out forms, request demos, or are ready to sign a contract. But we overlook the rest, the 95% who can become opportunities, not ready to buy but can be pursued. This is the concept of the 95 -5 rule in B2B marketing.   In B2B marketing, we prioritize

The 95-5 Rule: Why 95% B2B Buyers are Equally Important Read More »

Beyond Logos: AI’s Impact on B2B Brand Identity and Equity

/ /

The role of branding in B2B interactions has gained a level of significance like never before. A strong brand differentiates a company from its competitors and builds trust, credibility, and lasting relationships with clients and stakeholders. As technology continues to reshape industries, one innovation stands out for its transformative potential in B2B branding: Artificial Intelligence (AI). AI, a realm once confined to science fiction, has seamlessly integrated into various aspects of businesses. Its impact on

Beyond Logos: AI’s Impact on B2B Brand Identity and Equity Read More »

Large Language Models and their Role in Business Growth

/ /

Large language models (LLMs) have emerged as game changers in the business landscape. These advanced AI algorithms can understand, generate, and process human language with remarkable precision and sophistication. By understanding the potential applications of LLMs, businesses can gain the upper hand over competition. They have become invaluable tools for organizations seeking to enhance their operations and engage customers. This blog explores the role of large language models in business growth and explains how LLMs

Large Language Models and their Role in Business Growth Read More »

Scroll to Top

Talk to an expert !