B2B

Your marketing team has launched a webinar campaign. The social media manager posts about it twice. The email team sends an invite to a list of prospects. Meanwhile, your content team pushed out a blog post that is not relevant to the webinar campaign, and sales were not informed. As a result, attendance is low, leads are unqualified, and sales don’t follow up.   One-off campaigns create no real momentum. They confuse the buyer, frustrate sales,

Your sales team is chasing leads through cold emails, outreach, and nurturing campaigns. Meanwhile, your competitor uses intent data to close a deal on your radar. The difference? They acted on real-time buying signals while your team followed traditional conversion methods.   B2B buyers don’t go through a linear funnel, and competition is fierce. Through signal-driven GTM strategies, you bring momentum to your pipeline through high-intent prospects. Pipeline velocity tells you how quickly your prospects move

A sales executive in a tech company receives an inbound inquiry from a prospect. The prospect already knows about your product, has read your case studies, compared your pricing, and even follow your company on LinkedIn. When they reach out, they’re practically halfway through the purchase decision. It is the understanding of buying signals.   In today’s landscape, a buyer’s journey starts before the sales call. Today’s B2B buyers are well-informed, do their research, and then