B2B

Buying Signals: What B2B Buyers Are Doing Before They Talk to You

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A sales executive in a tech company receives an inbound inquiry from a prospect. The prospect already knows about your product, has read your case studies, compared your pricing, and even follow your company on LinkedIn. When they reach out, they’re practically halfway through the purchase decision. It is the understanding of buying signals.   In today’s landscape, a buyer’s journey starts before the sales call. Today’s B2B buyers are well-informed, do their research, and then

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It’s Time for B2B Marketing to Understand It’s GTM Role

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The world of business is shifting, and so are the demands on B2B marketing. In earlier times, B2B marketing was often viewed as a lesser priority—it mainly focused on getting leads, raising awareness, and advertising products. But now, as competition heats up and companies rely more on data, the role of marketing is changing fast. Today, it’s a key player in driving growth, going beyond its traditional tasks. It has become a vital part of

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A Beginner’s Toolkit for New Leaders: Mastering Problem-Solving

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Stepping into a leadership role is a significant achievement. It brings excitement but can also feel daunting, especially when facing various issues—big or small. A key skill you’ll need to grow as a leader is solving problems effectively. This skill is essential for guiding your team through tough times, maintaining trust, and ensuring progress. Here’s a straightforward set of steps to help you, as a new leader, approach problems with confidence and clarity: Grasp the

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