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The definitive guide to customer journey analytics Your customers see every interaction as part of one connected experience. Each journey to achieve their goals is unique and they expect you to understand their preferences, behaviors, and needs. But most business teams can’t visualize behavior outside of the channels they own. Measuring customer experience through that lens doesn’t give you a clear view. And if you can’t show your customer you know them, you’re more likely

Call-Handling Best Practices for Auto Dealerships Many OEMs are making call handling a priority given the role it plays in the path to purchase. These brands are mandating that their dealers reduce failed call rate and take phone calls seriously.For years, Marchex has helped brands understand how many calls fail, why they fail and what they can do about it. The auto team at Marchex uses a 3-part strategy to help dealers take control of