Many OEMs are making call handling a priority given the role it
plays in the path to purchase. These brands are mandating that
their dealers reduce failed call rate and take phone calls seriously.
For years, Marchex has helped brands understand how many calls
fail, why they fail and what they can do about it. The auto team
at Marchex uses a 3-part strategy to help dealers take control of
their phone traffic. This guidebook describes that strategy, which
is relevant in any auto-buying landscape. After all, with a mobile
phone in everyone’s hand, calls aren’t going away.