Resources

The Marketing Executive’s Guide to Leading Business Transformation Marketers as business leaders Consumer expectations are rising, competition keeps growing, and channels continue multiplying. The only way for companies to stay relevant and overcome these challenges is through genuine business transformation. Business transformation offers the opportunity for companies to “rethink their business and operating models to deliver breakthrough value,” according to Deloitte’s recent report “Thinking big with business transformation.” As the first touchpoint in the customer

AI & Digital Marketing: Ecommerce Must-Read The digital marketing landscape is constantly evolving — from iOS 14 privacy changes to third-party cookies to artificial intelligence (AI) innovations. Marketing and ecommerce leaders must keep up with these changes and leverage technology to optimize their campaigns, return on ad spend and continue to drive business growth. Adaptability and staying informed are crucial to success. In this ebook, Cart.com will discuss: The state of the digital advertising market

AI: The New Marketing Playbook With rapid advances in AI, financial services organizations have a new tool in their toolbox — provided that they can learn how to properly take advantage. This eBook covers how AI can help you personalize the experience across all consumer touchpoints.