Shoppers don’t trust product recommendations like they used to. They’re sensitive to recommendations that are inauthentic or unreliable. This has become skepticism of reviews that could be pay-to-play, blogs or vlogs that could be affiliate commissioned, or influencers who could be sponsored.

There is one place shoppers trust more and more everyday–Reddit–because it’s where they can trust recommendations from other consumers. We’re giving away all of our secrets on how brands can tap into this trust and engage on Reddit successfully in the Retailers’ Advertising Handbook.