INTRODUCTION

Leverage the business advantages that retention has to offer

In a digital world where customers are spoilt for choice, your newsletter is simply not enough to retain their business and neither are your invoices. To keep your best customers, you must find opportunities to engage customers throughout their lifecycle, beyond transactional touch points, so that they develop attachment to your brand, product and services.

If retaining customers has not been top of your priority list, don’t worry, you’re not alone. So many companies, especially startups, are focused on an aggressive acquisition strategy to drive immediate high growth and start making a profit, in order to make their business viable fast and allow them to continue to invest.