Many OEMs are making call handling a priority given the role it plays in the path to purchase. These brands are mandating that their dealers reduce failed call rate and take phone calls seriously. For years, Marchex has helped brands understand how many calls fail, why they fail and what they can do about it. The auto team at Marchex uses a 3-part strategy to help dealers take control of their phone traffic. This guidebook describes that strategy, which is relevant in any auto-buying landscape. After all, with a mobile phone in everyone’s hand, calls aren’t going away.