MARKETER’S GUIDE TO FIRST-PARTY DATA: BENEFITS & STRATEGIC ACTIVATION - Edge Linking MARKETER’S GUIDE TO FIRST-PARTY DATA: BENEFITS & STRATEGIC ACTIVATION - Edge Linking

MARKETER’S GUIDE TO FIRST-PARTY DATA: BENEFITS & STRATEGIC ACTIVATION

As digital marketers watch Google sunset third-party cookies, many feel uneasy about shifting away from third-party data. After all, third-party cookies have been pivotal in advertising for over a decade to target users and enhance their online experience.