Generative AI

Let’s be honest: most of us use artificial intelligence more than we notice. It’s just woven into our everyday lives now. And B2B marketing? It’s definitely in the mix.  AI has quietly but significantly transformed the B2B scene. It’s a powerful force that operates behind the curtain, making substantial changes without much fanfare. Its transformative power is inspiring, and it’s time we start discussing it more.  We all know the B2B buyer journey can feel

Generative AI, a transformative form of artificial intelligence, has the power to create various forms of content, such as text, images, audio, and even synthetic data. Unlike older AI systems that follow set guidelines, generative AI relies on advanced neural networks to recognize patterns and structures in existing data, enabling it to produce new and original content, thereby revolutionizing business operations.  Generative AI is rising fast and making a significant impact. Tools like OpenAI’s ChatGPT,

In B2B marketing, success is all about connecting with valuable leads efficiently and effectively. Many traditional methods need help to achieve this, especially when businesses must stay relevant across different channels, tailor their outreach for particular accounts, and predict what clients might want. This is where the combination of Account-Based Marketing (ABM), Demand Generation, and Generative AI comes into play, forming a powerful alliance that boosts engagement, accuracy, and reach. By blending the focused strategy