Author name: Swastika Singha

Role of FinTech in Digital Transformation Strategies

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The blend of finance and technology, often called FinTech, is sparking a wave of innovation in many fields. Not long ago, companies focused mainly on making their operations run smoother. Now, they are turning to FinTech to change the way they do business, improve customer satisfaction, and create new ways to make money. FinTech is linking traditional finance to the digital world through tools like artificial intelligence, blockchain, big data, and cloud computing. As businesses

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A Beginner’s Toolkit for New Leaders: Mastering Problem-Solving

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Stepping into a leadership role is a significant achievement. It brings excitement but can also feel daunting, especially when facing various issues—big or small. A key skill you’ll need to grow as a leader is solving problems effectively. This skill is essential for guiding your team through tough times, maintaining trust, and ensuring progress. Here’s a straightforward set of steps to help you, as a new leader, approach problems with confidence and clarity: Grasp the

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Unlocking the Full Potential of Martech: A Guide to Boosting ROI

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In today’s marketing world, technology has become a must-have. It has changed how companies connect with their customers, improve their processes, and track their success. Yet, many businesses need help to get the most out of their marketing tech investments. This can be overwhelming, especially if you’re dealing with a long list of tools that feel hard to manage. Improving your return on investment in marketing technology helps you take a more transparent and thoughtful

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How C-Suite Leaders Are Leveraging Martech to Combat Economic Uncertainty

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The global economy is always in a whirlwind. Isn’t it? With all this uncertainty hanging over us like a storm cloud, businesses must rethink everything. They’re solving a puzzle where the pieces keep changing shape. For folks like Chief Marketing Officers (CMOs) and Chief Technology Officers (CTOs), this rollercoaster of an economy is both a headache and a chance to shine. They’re they’re to stay ahead, and guess what? Marketing technology, or martech as the

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