Author name: Swastika Singha

How to Get Your Email Marketing Ready for iOS 18, iOS 15, and Mail Privacy Protection

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Every time Apple rolls out a new version of iOS, some changes affect email marketing, and iOS 15 and 18 are no different. One significant change in recent times is Mail Privacy Protection (MPP), which debuted in iOS 15. This update has changed the way marketers track how well their emails perform, making it really important for them to adapt their strategies to stay effective. With iOS 18 on the way, keeping up with these

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It’s Time for B2B Marketing to Understand It’s GTM Role

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The world of business is shifting, and so are the demands on B2B marketing. In earlier times, B2B marketing was often viewed as a lesser priority—it mainly focused on getting leads, raising awareness, and advertising products. But now, as competition heats up and companies rely more on data, the role of marketing is changing fast. Today, it’s a key player in driving growth, going beyond its traditional tasks. It has become a vital part of

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How Gen Z Values Are Changing Marketing

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Gen Z: The New Powerhouse in the Consumer Market Born between 1997 and 2012, Gen Z is stepping into the role of the next big group of consumers, making a strong impact on the global market. This generation, which is skilled with technology, aware of social issues, and diverse, has significant buying power and can influence various industries, including fashion, entertainment, technology, and health. With around 2.5 billion people worldwide, Gen Z could change the

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AI in Advertising: Revolutionizing the Industry

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Advertising has always been a leader in change, evolving with cultural trends and new technologies. Today, the global ad industry, worth more than $700 billion, is experiencing a huge shift thanks to Artificial Intelligence (AI). AI isn’t just a trendy term; it’s a strong resource that helps brands connect with their audience more efficiently, tailor their campaigns, and make the best use of their resources like never before. However, even with all these possibilities, the

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