AI: The New Marketing Playbook With rapid advances in AI, financial services organizations have a new tool in their toolbox — provided that they can learn how to properly take advantage. This eBook covers how AI can help you personalize the experience across all consumer touchpoints.
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State of Service Service organizations have long played a pivotal role in customer experience. But technology like generative AI is about to take service operations to the next level. And as companies face stiff economic headwinds, new Salesforce research reveals how companies are using digitization and automation to drive efficiency, productivity, and cost savings. In the face of economic uncertainty, teams are increasingly focused on metrics that signal efficiency. Case in point: The share of
Digital Trends Report Discover the digital trends being navigated now. See insights and trends from consumers, marketers, and professionals. What’s next in a digital-first world? Find out in our “Digital Trends Report,” where you’ll learn why: 72% of marketers say meeting customer expectations is more difficult than a year ago 79% of service professionals say it’s impossible to provide great service without full customer context 80% of customers say the experience a company provides is
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Connected Government Report Dive Deeper into the Connected Government Report Explore the trends that are shaping the future of public sector digital services. In this report from 35,000 worldwide respondents, you will learn: How trust influences effective government operations Digital-first customer engagement trends The potential impact of emerging tech on government digital services.
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