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How to Drive Retention & Loyalty with Email Marketing INTRODUCTION Leverage the business advantages that retention has to offer In a digital world where customers are spoilt for choice, your newsletter is simply not enough to retain their business and neither are your invoices. To keep your best customers, you must find opportunities to engage customers throughout their lifecycle, beyond transactional touch points, so that they develop attachment to your brand, product and services. If

Learn to master the one platform shoppers do trust for retail product recommendations. Shoppers don’t trust product recommendations like they used to. They’re sensitive to recommendations that are inauthentic or unreliable. This has become skepticism of reviews that could be pay-to-play, blogs or vlogs that could be affiliate commissioned, or influencers who could be sponsored. There is one place shoppers trust more and more everyday–Reddit–because it’s where they can trust recommendations from other consumers. We’re