2023 Digital Trends - Edge Linking 2023 Digital Trends - Edge Linking

2023 Digital Trends

Executive Summary

The move to unified commerce

Now that digital adoption has steadied, retailers are looking to manage the evolution from multichannel, through omnichannel, toward unified commerce – to allow real-time data flows across integrated systems that allow seamless communication and ultra-personalisation. However, 71% of the retail survey respondents agree that the interplay between offline and online experiences makes customers’ journeys harder to track. There is clearly progress to be made, as nearly three-quarters of retailers know customers are looking for those ‘wow’ moments, but fewer than a fifth would claim they’ve delivered them.