Why Creator Marketing?
National research and tracking data find Creators are more believable and engaging than ads or celebrity endorsements, while driving traffic online and in-store. Creator-led shopping is a strategy that all brands can’t afford to overlook. By tapping into Creator audiences, brands are finding success in driving traffic, awareness, and sales in an authentic way.
Gen Z now makes up 40 percent of global consumers and has $143 billion in spending power according to McKinsey research. All generations engage the most with both macro and micro-influencer marketing. Creators with smaller audience counts have much higher engagement and conversions per follower than celebrities and mega Creators.
