More Better Leads Forever is a series of linked white-papers that examine how B2B marketers can rethink demand generation for a fast-moving world. Part 3 in our series looks more closely at how you can reach the right audiences and generate higher-quality leads. It builds on Part 1 which covered the importance of understanding the customer and Part 2 which explored content strategy.
In this third report you will learn:
- Why you need to look beyond the most obvious buyers to reach stakeholders who have influence in the buying process.
- How to seek out the publishers who deliver the highest-converting leads.
- What you can do to address problems around data quality, data delivery and data formats.