Part 2 in our More Better Leads Forever series explores the importance of content strategy based on a deep understanding of your customers’ wants and needs (covered in More Better Leads – Part 1).
In this report you will learn:
- Why content strategy shouldn’t be sacrificed for marketing agility.
- The importance of covering different touchpoints on the customer’s path to purchase.
- How to create trust and build advocacy among different stakeholders within the buying committee.
- Why testing and measurement are crucial for long-term success.