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Intent-Based Marketing: Unlocking Buyer Intent for Higher Conversions

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Many businesses pour time and money into marketing campaigns, only to see low conversion rates and missed opportunities. The problem? They’re targeting the wrong audience at the wrong time. Imagine being able to pinpoint buyers who are actively searching for solutions like yours. That’s the power of intent-based marketing. With buyers conducting extensive research online before making purchasing decisions, traditional marketing strategies often fail to capture high-intent prospects. This is where intent-based marketing steps in,

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It’s Time for B2B Marketing to Understand It’s GTM Role

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The world of business is shifting, and so are the demands on B2B marketing. In earlier times, B2B marketing was often viewed as a lesser priority—it mainly focused on getting leads, raising awareness, and advertising products. But now, as competition heats up and companies rely more on data, the role of marketing is changing fast. Today, it’s a key player in driving growth, going beyond its traditional tasks. It has become a vital part of

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How Gen Z Values Are Changing Marketing

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Gen Z: The New Powerhouse in the Consumer Market Born between 1997 and 2012, Gen Z is stepping into the role of the next big group of consumers, making a strong impact on the global market. This generation, which is skilled with technology, aware of social issues, and diverse, has significant buying power and can influence various industries, including fashion, entertainment, technology, and health. With around 2.5 billion people worldwide, Gen Z could change the

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Understanding Data Brokerage and Its Role in Marketing

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Today, data is like gold in our digital world because it plays a significant role in business choices and marketing plans. Have you considered where businesses find all the information, they use to reach us so accurately? That’s where data brokers come in—these are the hidden figures in the marketing scene. Data brokerage is a field that gathers, sorts and sells information about people and companies. Marketers, advertisers, and other organizations use this information to

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