AI in Marketing

Popups have long been a staple in digital marketing, but their reputation isn’t exactly stellar. Many users find them intrusive, annoying, and disruptive. However, with the advent of artificial intelligence, popups are undergoing a transformation. AI-powered popups are smarter, more intuitive, and better at driving engagement without frustrating users. The Evolution of Popups in Digital Marketing Popups first emerged as a marketing tool to capture user attention, promote special offers, and drive conversions. However, early