Author name: Swastika Singha

The Evolution of Marketing Automation: From Database Marketing to AI-Driven Success

How AI is Transforming Personalized Marketing

CMO’s Key Trends: Leading with Data and Innovation

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The Growing Importance of AI in Customer Experience

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Understanding Data Brokerage and Its Role in Marketing

Understanding the Relationship Between Data and Artificial Intelligence

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Gamification in Lead Generation: How to Make It Work for You

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Measuring ROI in B2B Marketing: A Step-by-Step Guide for Success

The Business Revolution: How Generative AI is Changing the Game?

The Holy Trinity of B2B Marketing: ABM, Demand Gen, and GenAI