Author name: Swastika Singha

Understanding Data Brokerage and Its Role in Marketing

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Today, data is like gold in our digital world because it plays a significant role in business choices and marketing plans. Have you considered where businesses find all the information, they use to reach us so accurately? That’s where data brokers come in—these are the hidden figures in the marketing scene. Data brokerage is a field that gathers, sorts and sells information about people and companies. Marketers, advertisers, and other organizations use this information to

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Understanding the Relationship Between Data and Artificial Intelligence

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Artificial Intelligence (AI) is changing how we live and work, influencing our daily interactions and technology interactions. From tailored suggestions on streaming services to autonomous cars roaming the streets, AI is increasingly becoming a part of everyday life. However, the real driver of this change is data. Often seen as the “fuel” that keeps AI running, data is essential for every advancement we notice today. It allows machines to learn, adjust, and take on tasks

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Gamification in Lead Generation: How to Make It Work for You

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Are you seeking fresh ideas to attract new clients and boost lead generation? You’ve come to the perfect spot! This article discusses how gamification can help you catch the attention of potential customers and increase conversions. By creating personalized content that meets their specific needs and incorporating eye-catching visuals and animations, you can deliver a memorable experience. We’ll also look into how tracking tools and analytics can help you improve your approach for even better

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Measuring ROI in B2B Marketing: A Step-by-Step Guide for Success

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Knowing how well your marketing pays off, especially in B2B, is essential in today’s fast-paced business world. B2B marketing can be tricky because it involves longer sales processes, many people making decisions, and bigger deals. Because of this, figuring out the return on investment (ROI) for B2B marketing needs a good grasp of both immediate and long-lasting results. This blog provides an easy-to-follow guide for measuring ROI in B2B marketing. It covers everything from key

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