Author name: Swastika Singha

Intent-Based Marketing: Unlocking Buyer Intent for Higher Conversions

/ /

Many businesses pour time and money into marketing campaigns, only to see low conversion rates and missed opportunities. The problem? They’re targeting the wrong audience at the wrong time. Imagine being able to pinpoint buyers who are actively searching for solutions like yours. That’s the power of intent-based marketing. With buyers conducting extensive research online before making purchasing decisions, traditional marketing strategies often fail to capture high-intent prospects. This is where intent-based marketing steps in,

Intent-Based Marketing: Unlocking Buyer Intent for Higher Conversions Read More »

Power Up Your Social Media: The Definitive Tool for Marketers, Teams, and Agencies

/ /

Around 4.95 billion people are currently active on social media around the world, making this a rich ground for businesses, but not an easy one. Balancing various platforms, ensuring engagement, and sifting through gigantic volumes of data are hard enough. The management of social media thus calls in. These tools provide a centralized platform for businesses to handle their social media activities. They assist with everything from scheduling and publishing content to monitoring conversations, analyzing

Power Up Your Social Media: The Definitive Tool for Marketers, Teams, and Agencies Read More »

How Virtual Assistants Are Transforming Customer Personalization and Innovation

/ /

We live in a world where customers want brands to know them better than they know themselves. They do not want to repeat information, browse endless menus, or face generic, one-size-fits-all solutions. Instead, they want instantaneous, relevant, and meaningful interactions. Yet, 73% of customers say a good experience is crucial for brand loyalty, while 58% feel brands fail to deliver it. The culprit? Companies are still utilizing outdated, reactive customer engagement models that are lagging

How Virtual Assistants Are Transforming Customer Personalization and Innovation Read More »

How Marketers Can Overcome AI Overwhelm

/ /

Artificial intelligence is omnipresent, significantly influencing various industries, altering workflows, and fundamentally changing the relationship between businesses and their customers. However, this raises a critical question: Are you fully utilizing artificial intelligence’s advantages, or are you becoming overwhelmed by its inherent complexities? Consider this: 84% of marketing leaders say AI improves efficiency, yet only 17% of marketers feel confident using AI tools effectively. The disconnect is fundamental, and you’re not alone if you’re caught in

How Marketers Can Overcome AI Overwhelm Read More »

Scroll to Top

Talk to an expert !