MartechEdge

More Better Leads Forever Part 1

REPORT More Better Leads Forever (Part 1) – Understanding the customer   B2B product marketing in a rapidly changing world   Product marketing used to be straightforward – generate more, better-quality leads to pass on to sales. But the world moves faster now. Customer needs are changing rapidly, as are purchase processes, buyer committees, the […]

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More Better Leads Forever Part 3

REPORT More Better Leads Forever (Part 3) – Increasing relevance in content distribution B2B product marketing in a rapidly changing world Product marketing used to be straightforward – generate more, better-quality leads to pass on to sales. But the world moves faster now. Customer needs are changing rapidly, as are purchase processes, buyer committees, the

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A Brief History of Zero Trust The cybersecurity game changer, from concept to cornerstone

Whitepaper A Brief History of Zero Trust The cybersecurity game changer, from concept to cornerstone Zero trust represents a revolution in how we protect data, connect people, and access tools. But how did we get here? What weaknesses in legacy network security helped the notion of a zero trust architecture rise to prominence? This white

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2022 The State of Encrypted Attacks ThreatLabz Report

Report 2022 The State of Encrypted Attacks ThreatLabz Report What’s Hiding in Your Web Traffic? A vast majority of today’s cyberattacks use encryption to bypass defenses. The Zscaler ThreatLabz team analyzed data from the world’s largest security cloud—processing over 250 billion transactions per day—to uncover what threats are hiding in SSL/TLS. Learn how the encrypted

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