email-marketing

In 2025, email marketing is here to stay. It’s still one of the best ways for businesses to reach customers, boost sales, and create strong bonds. However, a good strategy is essential to make your email campaigns effective. This guide is for you to go through the steps to create one and help you begin! Set Clear Goals for Your Email Marketing Campaign First, what do you want your email marketing efforts to achieve? If

Every time Apple rolls out a new version of iOS, some changes affect email marketing, and iOS 15 and 18 are no different. One significant change in recent times is Mail Privacy Protection (MPP), which debuted in iOS 15. This update has changed the way marketers track how well their emails perform, making it really important for them to adapt their strategies to stay effective. With iOS 18 on the way, keeping up with these